STRATEGY
Jirka’s main goal was to increase traffic to his website and turn it into clients. In Jirka’s words “I don’t care how it looks, as long as it works.”
We loved this project as it gave us complete freedom and responsibility for a clear and meassurable goal. Bring more website visitors and turn them into clients.
BRANDING
To clarify, Jiri’s original requirements didn’t include new company branding. The necessity arouse naturally when we started to discuss, what to put on a website.
People want to relax and feel good surrounded by trees. People want to protect their properties from growing trees and plants. People want to create a safe environment between their trees. The reason why this branding feels powerful is that it comes directly from peoples desires.
We, of course, wanted to avoid the standard cliche of “15 years of experience” and “we are very passionate”. So we asked ourselves, what do people want when looking for Jiri’s service.
Optimization Statistics
A vision: To create a balanced environment between people, properties and trees.
To create a balanced environment between people, properties and trees, recognizes the 3 distinct elements that need to function in synergy to create a good environment. 1, 2 Tree Care wants to create these kinds of environments everywhere.
A mission: To create safe and pleasant spaces by caring for trees.
Jiri has a tree care company that cares as much for the trees as it cares for humans. Safety and a pleasant environment are what people want. Can Jiri achieve it by caring for trees? We love that he can.
Core values: Safety, environment, balance and strong work ethic.
Working with huge objects that fall down? Safety must be and is at the top of Jiri’s list. Without nature, there are no gardens and trees. 1, 2 Tree Care understands it. We find that many businesses lack a strong work ethic. Therefore we needed to stress its presence.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
WEBSITE
The primary goal for this website is conversion. We chose a simple design that will guide visitors from the home page or any service page to the contact page to conversion. No distractions, no unnecessary choices. Only clear offer, branding and call to action.
SEARCH ENGINE OPTIMIZATION
What is a website without traffic? We have found hundreds of keyword opportunities. We have created and published the first 7 content pieces. We have optimized the website, interlinked the content to create context and structure. And now we’re waiting for Google to index the pages. We cannot wait for the first data.
