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How to optimize Google My Business

Google My Business profile can help you reach more local clients who search for your services on Google Maps and Google Search in a specific area. What is Google My Business (GMB)? Google My Business or GMB is a free, easy to use, tool by Google that manages your online presence on Google Maps and Google Search.Think of ...

Attract local audience with local SEO and GMB

Increase your ranking on Google maps and local search with these effective and easy-to-implement tips. What is local SEO? Local SEO is the process of increasing search engine visibility for local searches aimed at local businesses with an actual physical location. Local SEO helps you to increase traffic, leads and brand awareness from local searches. Local people will always prioritize ...

How to research your target audience

Marketing success starts with knowing your audience's motivations, goals, struggles, values and deep desires. Who are you marketing and selling to? Selling to everyone is tempting. You don’t want to miss any client, I get it…but, it really doesn’t work that way. You need to attract, market and sell to specific people. Selling to everyone, is selling to no one! You ...