Why Choose us
Not just a video. A video strategy!
Your video is a part of your marketing, not just a series of random shots. And we’ll help you develop and shoot this strategy.
Understanding your market and your ideal client is fundamental to creating an engaging video.
We're ready to help you out with all stages of production. From developing the story, through shooting to distribution.
Good attitude, hard work, latest trends, old standards, attention to detail and never-ending education.
Goals, market research, target audience, topics and core message
Concept, strategy, storyboard and script
Video, lighting, sound equipment set up and raw footage shooting
Visual and audio effects. Marketing and distribution.
Boosts Your Website Traffic!
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What does a videographer do?
A Vancouver videographer creates a strategy and executes the video production process following the standard workflow of pre-production, production, and post-production. This includes planning the video, shooting the footage, and video editing it into a finished product. These videos can be anything from corporate video production through private events shooting and extreme sports edits all the way to YouTube entertainment.
What is videography?
Videography is the process of capturing moving images on electronic media that can be played back on a television, computer, or projector screen. Videography includes the stages of pre-production, production, and post-production.
It used to be considered the video equivalent of cinematography, but the advent of digital video recording in the late 20th century blurred the distinction between the two.
The modern evolution of videography
The arrival of computers and the internet in the 1980s facilitated a more global communication landscape. This change not only gave rise to new methods of videography, but also allowed for digital animation, gaming, web streaming, and slideshows.
Videographer versus cinematographer
Historically cinematographers work with film, while videographers use electronic media, but the rise of digital cameras has made this distinction blurrier.
The main difference between them is the scale of the projects they work on and the required equipment. Cinematographer typically works on film and television sets, while videographer usually works on smaller-scale projects. Videographer uses digital hard-drive, flashcards, or tape drive video cameras. Cinematographer uses 70mm IMAX, 35mm, 16mm, or Super 8mm mechanical film cameras.
A videographer works directly with camera equipment to capture images, while a cinematographer works with the director to plan and execute shots. Cinematographers also have a more hands-on role in shooting film than videographers, who rarely step behind the camera.
Types of videography
Corporate video production usually entails marketing videos to promote the brand, products, or services. Other cases can be training videos for new employees and educational videos for customers. Videos are an extremely popular format that can convey any message so there are no limits to what videos can be produced. Depending on the size of the business and the goal of the video, production responsibilities can be shared between the producer and the marketing team.
What couple wouldn’t want to have the best day of their life captured? Wedding videography has become so popular that it can be considered a separate niche.
Similar to weddings, parents want to recreate the moments of their child’s birthdays to show them when they are older.
Standard big sporting events have been a target of production companies for a long time. But the mass accessibility of video equipment has given rise to independent freelance videographers shooting ski, bike or basically any kind of edit.
Similar to sporting events, documentarists have been making movies since the rise of cinematography. The accessibility of video equipment gave rise to many independent freelance videographers who are documenting anything and everything.
Not only the accessibility of video equipment but also the easy access to distribution led to the rise of video streamers, influencers, and other independent videographers who are creating videos on a regular basis. PewDiePie and MrBeast have millions of active followers and viewers.
How to become a videographer?
You got to do the same thing as in any other industry. Learn the craft. A standard option is to go to school or college. However, in today’s world, the whole video production process can be learned on the internet for free. Videography workshops and internships are great places to lay your hands on different equipment, see how the video set operates as well as get valuable advice from the more experienced video makers. You can also find plenty of job opportunities.
When you’re confident enough buy quality video gear and filming hardware and start shooting, video editing, experimenting, and improving. Learning by doing is the best thing you can do. Shoot often and in many settings so you learn various styles and techniques. Don’t let your experiments sit on your computer. Set up a Youtube channel and show your work. Constructive criticism can only help you polish your skills.
I’m not going to teach you how to become a videographer, however, I’m going to present common skills and characteristics you should pick up to make videography your living.
Understanding your hardware
A camera and various camera lenses are your main tools. You should understand how they operate and what their capabilities are. Include the knowledge of your lighting equipment, microphones, and audio gear as well as tripods and stabilizers.
Understand various shooting techniques like A-roll, B-roll, close-ups, wide shots, pan, various angels, how to slow and speed up time, and so on. Each of them is used to create a certain mood or feeling and draw attention to important moments. Understand how to shoot to create your videos more engaging and fluid.
Video software knowledge and video editing
Good knowledge of video software. As you know, video editing is a necessary part of the video production process. It is expected that you master some of the video programs like Final Cut Pro, Adobe Premiere Pro, After Effects, Sony Vegas Pro, or DaVinci Resolve. Understand how to edit audio and video files, create transitions, add visual effects, color grade, and so on.
Directing plays a major role in videography. A videographer is often also a director and has to interpret the script, work with the talent, and make sure that everything goes according to plan. A director is responsible for hardware setup, environment specifics, and look and feel of the video, and has to make sure that the final product is up to the mark.
This one is a no-brainer. To be a successful videographer, you have to be creative. This doesn’t mean that you have to be an artist, but you should be able to come up with new and interesting ideas, See the world from a different perspective, and be able to execute your vision.
Depending on your position in the production crew or the character of the company you’re working for, people and communication skills like active listening, understanding, leadership, management, and organizational skills
Salary.com states that the average videographer salary in the United States is around $60,000 per year. However, this number greatly varies depending on your experience, position, location, a specific project, and other factors.
Make your videography project a big success with solid video production process
What is the video production process? The videography process consists of 3 basic stages. Pre-production, production, and post-production. However, I’d like to start with business planning and end with marketing and distribution. If you want to find out more about the whole videography process, read my blog on the video production process.
Research your subject
Research your subject. The more you know, the better story you can tell. If you want to genuinely and authentically convey a message, you need to understand your subject and what they want to tell
Plan your shoot
Start with understanding the goal of your video. What message do you want to convey and to whom do you want to tell it? Start with target audience research. Create a storyboard of your scenes and sequences to guide your shots. Develop a script.
Tell a story
Don’t just shoot and put together a string of random images. They will quickly become boring for the viewer. Your goal is to tell an engaging story that will keep people on their tippy-toes till the end. Have a strong character with a goal, conflict, and resolution. Convey emotions that people understand and stay relatable to your target audience. Your viewers need to see themselves in the story.
Lighting is an important aspect of videography. It can set the tone and feel of your video. Be intentional about your lighting. Determine the type of light you need and where to place it to achieve the desired effect.
Best video shooting spots around Vancouver
Vancouver is one of the most beautiful cities in the world. With its stunning natural scenery and its cosmopolitan atmosphere, It is a perfect place for a videography project.
Here are some of the best places for a videography project:
Stanley Park offers a variety of beautiful locations for any Vancouver videographer. Tell the history of Lost Lagoon, and how it transitioned from the original native grounds to a man-made lake. Use the majestic trees as the backdrop for your story. Give people a snippet of west coast life on the 3rd beach. Capture the amazing flora of Chinese rose gardens and the surrounding park.
Gastown is the historic heart of Vancouver. Find interesting historical stories and characters to feature in your video. Shoot against the backdrop of beautiful brick buildings and cobblestones typical of Victorian architecture. Any Vancouver videographer can get creative with the Steam Clock as a metaphor for the history of our city.
Chinatown is the largest Chinatown in Canada. It is a great place to shoot a video with its unique culture and architecture. Chinese New Year is the perfect time to capture the vibrant atmosphere of Chinatown. Alternatively, shoot a video about the history of Chinatown and how it has become an integral part of Vancouver’s identity.
Kitsilano beach is one of the most popular beaches in the city. Any Vancouver videographer can shoot a video with stunning views of the city and mountains. Kitsilano Beach is also a great place to capture the active lifestyle of Vancouverites. Whether it’s people playing volleyball, running, or biking, there’s always something going on at Kits beach.
Capture the serenity of North Vancouver’s Lynn Valley with its lush greenery and rushing waterfalls. Tell a story about the suspension bridge or the history of Lynn canyon. Tell a tragic story of many cliff jumpers who died while jumping from the high cliffs into the deep canyon waters. Or simply showcase the natural beauty of this place in your video.
Vancouver Art Gallery
There are a lot of great exhibitions coming to the Vancouver Art Gallery. Check their website to see what’s coming up and plan your shoot around that. Create a video promoting the exhibition or simply showcase the beautiful artwork on display.
Queen Elizabeth Park
Tell the history of this man-made park and how it was once a quarry. Use the amazing views of the city as the backdrop for your story. Queen Elizabeth Park is also a great place to capture the changing seasons. Shoot a time-lapse of the flowers blooming in the spring or the leaves changing color in the fall.
Not many people know that Robson Square is home to street dancers. Shoot a video talking about street dance culture, introduce various styles like break or hip hop and showcase the amazing dancers that come to Robson Square to practice. Don’t forget to take a dance class while you’re there.
Lions Gate Bridge
The Lions Gate Bridge is an iconic Vancouver landmark. It is also one of the most popular places to take a photo of the city. Are you a Vancouver videographer? Then you must capture the beautiful views of Stanley Park, the north shore mountains, and the city skyline. You can also get a great view of the Lion’s Gate Bridge from the Stanley Park lookout.
Sunset beach didn’t get the sunset name by accident. There is no better place for a Vancouver videographer to capture the time-lapse of the sunset than from this beach.
Granville Island is home to a public market, many restaurants and cafes, and a variety of shops. Tell a story about the fish market or the bakeries. Capture the hustle and bustle of the island during the day or the quiet and peacefulness at night.
I love Vancouver for its nature, views, lifestyle, and vibrant culture. Whether you’re looking for urban cityscapes or dramatic natural scenery, this is an amazing city for any videography project. The city is home to a diverse range of architecture, from modern glass skyscrapers to historic landmarks, making it the perfect backdrop for all kinds of productions.
And with its proximity to the mountains and the ocean, the city also offers some of the most stunning natural scenery in the world. Add in the mild climate and you’ve got the perfect shooting conditions for most Vancouver videographers. So if you’re looking for a versatile and visually stunning location for your next video project, VanCity is definitely worth considering.
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