This, generally underrated, tool is extremely important, especially for local SEO but also for standard Google Search. Collecting reviews, posting news and general optimization will help you appear in Google Searches.

Optimize and treat your Google Business Profile same as any other social media.

X is currently in turmoil. But it will eventually survive so don't leave it just now.

Twitter started as a social media that supported only text content. You could publish so-called tweets with a maximum length of 160 characters. Today, X is a full-fledged platform where you can post threads, images, and even videos. X has more than 330 million users and is used by all age groups from 18 to 64.

In the recent poll, 77% of X users confirmed that they began to positively perceive brands that responded to their tweet. 53% of X users have purchased a product that they first saw on X. As with other networks, create content for your target audience. Build and interact with your target audience.

Elon Musk, who recently bought Twitter and renamed it to X, wants to make it a universal platform for everything. However, since his purchase, X has been overrun by bots, trolls, Russian and totalitarian propaganda that literally stifle rational debate. We will have to wait and see what the future of X will be.

The king of social media. The second most popular website after Google. And the most popular social media among youth.

Even with these numbers, most companies waste YouTube's potential.

YouTube is the second most popular website in the world. Given the popularity of video, this is no surprise. For the younger generation, YouTube has essentially taken over the role of television. Video is the most popular format for every generation. Video should be the foundation of your content strategy. And YouTube is the platform where that video should be.

As with other networks, regular content creation is important here. YouTube is great for educational content. It is easy to explain and show anything in long videos. Short YouTube shorts can serve as teasers for the main content. Here, too, users have the opportunity to comment and otherwise interact with the content. Therefore, community building is important here as well.

YouTube is owned by, and therefore intertwined with, Google. YouTube results appear in Google search results, and YouTube also has its own equivalent of SEO. If it isn't already, YouTube should dominate your social media marketing.

Statistics show that more than 90% of online shoppers discovered a brand on YouTube.

LinkedIn's main purpose is to connect professionals in their fields. However, you can still use it as a standard social network. LinkedIn can be a great way to build awareness for your brand and business, and generate leads.

LinkedIn is a professional social network for networking and finding opportunities. Users create a professional profile that includes information about their work experience, education, skills, and interests.

A LinkedIn profile is like an online resume. With over 500 million users worldwide, it is the most popular professional social network. It provides valuable networking and career development opportunities. LinkedIn is also a great place to express your company culture and build your personal brand alongside your business brand.

You can use LinkedIn to attract talent, network, but also publish content and build a community like on other networks.

Pinterest is a hidden treasure. If your competition isn't using it, it will be that much easier for you to get on it.

Pinterest is a visual social network focused on sharing and discovering new ideas. It allows users to create boards and add images or videos of various topics or products they are interested in. Pinterest is important for marketing for several reasons:

Pinterest allows brands to build awareness and strengthen their visual identity. Businesses can create brand boards featuring their products, services, or inspirational images that reflect their brand. With Pinterest’s strong visual focus, it’s a great way to increase brand reach.

Pinterest offers opportunities for product discovery. Users often look to Pinterest for inspiration and product ideas for projects like home decor, weddings, travel, etc. For businesses, it is an ideal platform to showcase their products in context and connect with customers at key moments in the customer journey.

Pinterest enables targeted marketing. Businesses can target their Pins to relevant audiences based on interests, demographics, or behavioral data, making advertising on Pinterest highly effective.

With a combination of strong visual focus, discovery and targeting capabilities, Pinterest has great potential for building brand awareness, increasing sales and strengthening customer relationships. It is an important channel in a brand's marketing strategy.

If YouTube is king, Instagram is prince. And there's also a general misunderstanding about what to do with it.

Let's transform your Instagram from a boring and dead channel into a platform where people will wait for your next post. We will expand your audience, grow your brand, increase awareness and build trust in your business.

Instagram is the network of networks for marketers. Modern, innovative and fun. Instagram is popular across generations and segments. Companies that are not building Instagram today are totally wasting their marketing potential. 

Instagram came onto the scene long after LinkedIn and Twitter, but it quickly surpassed these platforms, reaching one billion active users in 2018. It is popular for its diverse content formats such as Reels, stories, and carousels.

90% of Instagram users follow at least one business and interact with brands they love. 89% of marketers say Instagram is very effective for influencer marketing. Publishing content and building a community leads to increased brand awareness, building your authority and trust, and ultimately, higher sales.

What could be better for business than an environment without competition? Create a Snapchat today, start creating content and building your brand.

Snapchat has more than 230 million users worldwide. You don't have to have Snapchat as a priority, but definitely don't ignore it.

Create content, attract new followers, and build an active community. With Snap Maps, geo filters, and partnerships with Gannett, Snapchat can be great for attracting a local audience.

No, TikTok is not just for the young. And even if it were. They will grow up to be consumers too. But it will be too late for you. Let's take your TikTok by storm before your competition does.

TikTok is the fastest growing social network. In just five years, it has reached one billion monthly active users. TikTok initially appealed mainly to the young population and therefore went unnoticed for a long time. However, its user base has expanded massively and companies have also understood that young people will eventually grow into consumers. 

Just like Instagram, TikTok users’ main motivation is to have fun. Even if you’re a serious business, don’t be afraid to post fun content. Follow trends and participate in challenges. Entertain and educate your followers, and build a community of enthusiasts for your brand.