Final touch to create great videos
Video is a great way to improve the look of your business’ online presence. By creating engaging, professional-looking videos, you can attract more customers and set yourself apart from the competition.
In addition, video can help you communicate your message more effectively, providing potential customers with a more complete understanding of what you have to offer. If you’re looking for a way to take your business’ online presence to the next level, read our blog or consider investing in videography services.
Video is the most effective way to convey any message
What is video editing?
Video editing is the process of piecing together video footage to create a cohesive, finished product. It can be used to produce everything from commercials and movies to music videos and documentaries. The video editing process is important because it helps to tell a story, communicate a message, and engage the viewer.
Without proper video editing, a video content can be confusing, disjointed, and boring. A skilled editor studies the footage and selects the best shots to create a sequence that is both visually appealing and effective at conveying the intended message. With the help of video editing, a videographer can take raw footage and turn it into a work of art.
Who is a video editor and what does he do?
A video editor or videographer is someone who edits video content to create a finished product. The role of a editor is to take raw footage and turn it into a cohesive, entertaining story. Editors often work with a director or producer to determine the overall vision for the project.
A editor is responsible for assembling recorded footage into a finished project that tells a story. This involves typical post-production tasks like reviewing the footage, making decisions about which scenes to include, trimming the footage, adding transitions, and assembling the material in a way that is both logical and emotionally engaging.
His goal is to create a rough version of the final product that can be used for further editing. After the rough cut is complete, the editor will make any necessary adjustments and add any final touches like color correction, and adding special effects. The overall goal is to create a finished product that is both technically sound and aesthetically pleasing so it can be released. As such, video editing skills play a critical role in the video production process.
History of video editing?
The history of video editing is closely intertwined with the history of film. Early filmmakers were often also the editors, splicing together footage by hand to tell a story.
As film technology evolved, so did the editing process. The introduction of magnetic tape in the 1950s allowed footage to be stored and transmitted more easily, opening up new possibilities for editing.
The first non-linear video editing system was developed in the early 1970s. This system allowed editors to store and access footage on a computer, which made editing much easier and more efficient. Non-linear video editing systems are still in use today.
In 1967, the first commercial video editing system was unveiled, and in the following years, several other companies released their own systems. With the advent of digital technology and accessible video editing software in the 1990s, video editing became even more commonplace and accessible.
Today, there are a variety of tools available for both professional and amateur videographers, making it easier than ever to create compelling video content.
How do you create a video flow?
Flow is important in the videography because it helps the viewer understand what is happening and follow the story. To create a well and naturally flowing video, plan ahead and consider the overall structure of the piece. Think about how you want to introduce your subject matter and in what order you want to present your information.
Think about the rhythm of the edit and how each shot fits into it. Choose shots that flow well together and make sense in the context of the story. Use smooth transitions that won’t distract the viewer. Pay attention to detail and make sure that everything makes sense in the context of your video.
Why are effects important in video editing?
Effects can help to set the mood or atmosphere of a scene. For example, if you’re editing a horror movie, you might use spooky sound effects or eerie music to make the scene more suspenseful. Second, effects can help to transition between scenes, making the edit smoother and more seamless. Third, they can be used to highlight certain elements in a scene, such as a character’s reaction or a key piece of dialogue.
Lastly, effects can simply be used to add some visual interest or excitement to a scene. Ultimately, the decision of whether or not to use effects in your edit will come down to what you’re trying to achieve with the project as a whole. However, there’s no doubt that effects can be a powerful tool in the editor’s arsenal. We are preparing an article on common video effects. Stay tuned if you want to learn more about video effects.
Popular video editing tools and software
When it comes to video editing, there are a wide variety of video editing tools available to suit every need and budget. For basic editing, most people can get by with a free program like Windows Movie Maker or iMovie. These programs offer a limited range of features, but they’re easy to use and perfect for simple tasks like trimming footage or adding titles.
For more advanced editing, however, you’ll need more powerful video editing tools like Adobe Premiere or Final Cut Pro, or Sony Vegas Pro. These programs offer a wide range of features, including sophisticated effects and transitions. They’re also much more expensive, but they’re worth the investment if you’re serious about video editing.
Adobe Premiere Pro is a video editing program that is part of the Adobe Creative Cloud suite of programs. Videographers can use it to edit a variety of video formats, including 4K and HD footage. While Premiere Pro can be used for a variety of projects, it is particularly well-suited for editing long-form video content. Thanks to its ability to seamlessly integrate with other Adobe applications, Premiere Pro is the go-to choice for many professional editors.
Final Cut Pro
Final Cut Pro is a video editing program that is available for Mac computers. It can be used to edit a variety of video formats, including 4K and HD footage. For many Mac editors, Final Cut Pro is the gold standard. The recent 10.4 update includes 360-degree VR support, improved color grading, and more. Plus, it’s now compatible with a wide range of devices and formats, making it easier than ever to get started with video editing.
Sony Vegas Pro
Sony Vegas Pro is a video editing program that is available for Windows computers. As the other mentioned software, it can handle various video formats, including 4K and HD footage. Vegas Pro also has a built-in audio mixer, so you can get your sound just right without having to export your project to another piece of software. Vegas Pro comes with a library of over 500 effects and transitions.
DaVinci Resolve is the latest edition and its popularity is growing rapidly (I use DaVinci as well). It is available for Windows, Mac, and Linux computers.
Common video formats
There are a variety of video formats, codecs, and resolutions that are used for different purposes.
The most common video format is MPEG-4. It is a compression standard that is used to encode digital video. It was developed by the Moving Picture Experts Group (MPEG), and it is based on the H.263 video codec. MPEG-4 is widely used for streaming Internet video, as well as for DVD and Blu-ray discs.
The format supports both interlaced and progressive video, as well as various data rates. It also supports a variety of resolutions, including high definition (HD). In addition, MPEG-4 offers a number of advanced features, such as error correction and scalability. As a result, it is an effective format for delivering high-quality videography.
If you’ve ever watched a video on your computer, there’s a good chance it was in the H.264 format. This format is designed for efficient streaming and playback and has become one of the most popular video formats in recent years. H.264 is a “lossy” compression format, which means that some data is lost during the encoding process.
However, the data that is retained is still high-quality, and the resulting file size is much smaller than an uncompressed video file. This makes H.264 an ideal format for streaming video online. In addition, H.264 files are often smaller than files encoded in other popular formats, making them quicker to download.
When it comes to video quality, the resolution is everything. A video’s resolution is the number of pixels that make up the image, and the higher the resolution, the sharper and more detailed the image will be. The most popular video resolutions are 1080p and 4K.
1080p, also known as Full HD, offers a resolution of 1920×1080 pixels, while 4K Ultra HD boasts a stunning 3840×2160 pixel resolution. Of course, higher resolutions come with a few trade-offs. For one, they require more powerful hardware to render the extra pixels. They also take up more storage space, which can be an issue if you’re working with limited storage.
Video editor workflow
A video editing workflow is a process of taking raw footage and turning it into a finished video product. There are a number of steps involved in this process, and the exact workflow will vary depending on the software being used and the preferences of the editor. However, there are some common elements that are typically included in most video editing workflow.
The first step for videographers is to import the footage into the editing software. This can be done by connecting a camera to the computer or by transferring files from a memory card. Once the footage is in the software, it can be viewed and arranged in the timeline.
The next step is to start trimming the footage. This involves removing any unwanted sections, such as bloopers or unused takes. The best shots that are left should create an edit that is fluid and visually appealing.
Once the edit is complete, it’s time to add music, sound effects, and any other audio elements. This can make a big difference in the overall feel of the video. Finally, the video is exported in a format that can be shared with others or uploaded to the internet.
What are some types of editing?
Linear video editing is a term used to describe the traditional kind of video editing, in which footage is arranged in a linear fashion on a timeline. This type of editing is still used today by many editors, as it can be very intuitive and straightforward to use.
In linear video editing, each clip is placed in a specific order on the timeline, and the editor can then add transitions, effects, and other enhancements to the footage. While linear video editing can be somewhat limiting in terms of creativity, it can still be a very powerful tool for creating high quality video.
Non linear editing
Non-linear video editing allows you to make changes to the footage without having to edit the entire file from start to finish. Non-linear video editing gives you more flexibility and options. For example, you can add or remove scenes, or make changes to the order of the scenes. You can also add effects, transitions, and titles.
Non linear video editing is a great way to get creative with your video footage and create a professional-looking final product.Non-linear video editing is often used for more complex projects, such as commercials or music videos.
When you first start a video editing project, it can be overwhelming to look at all the footage you have and try to figure out what to do with it. This is where initial assembly comes in. Initial assembly is the process of going through all your footage and cataloging it, so you can start to get an idea of what you have to work with. This can involve logging each clip, adding notes about what it contains, and grouping similar clips together.
A rough cut is essentially a first pass at the edit. It’s when you take all of your footage and put it together in a way that tells the story you want to tell, without worrying too much about the finer details. This is mostly just a matter of putting the pieces in the right order and cutting out any obvious filler material. The goal of a rough cut is just to get the basic story down on film. After that, it’s just a matter of polishing it up until it’s perfect.
Simple cutting is the most basic form of video editing. It involves taking two clips and joining them together. This can be done by splicing the clips together or by overlaying one clip on top of another. Simple cutting is often used to create a montage or to transition between scenes.
It is a crucial technique for any editor to master, as it forms the foundation for more complex edits. By understanding how to effectively use simple cutting, editors can create fluid and dynamic videos that tell a story and engage the viewer.
In bespoke editing, the editor creates a custom edit for the client. This can be anything from adding in specific graphics or effects to cutting the video down to a specific length. Bespoke edits are usually more expensive than standard edits, but they can be worth it if you need something specific for your project. If you’re not sure if bespoke editing is right for you, then feel free to ask your editor for more information.
Review for editing
If you’re new to video editing, the term “review for editing” might not mean much to you. But it’s actually a crucial part of the editing process! Review for editing is when the editor watches the footage and makes notes on what should be included in the final edit.
This can involve anything from identifying key scenes to marking where each shot should start and end. Review for editing is important because it helps to ensure that the final edit is focused and cohesive. It also allows the editor to make changes early on in the process before they’ve invested too much time in the project.
Multi source editing
Multi-source editing is a relatively new technique in video editing that allows editors to work with multiple streams of video simultaneously. This can be extremely helpful when working with complex projects that involve multiple cameras and audio tracks. In the past, editors would have to import each individual video and audio track into their editing software and then line them up manually.
This was time-consuming and often resulted in errors. Multi-source editing allows editors to import all of the video and audio tracks at once and then arrange them in the timeline automatically. This saves a lot of time and reduces the chance of errors. Multi-source editing is quickly becoming the preferred method for editing video, especially for complex projects.
Editing for art
Editing for Art is the process of choosing and arranging video footage to create a specific mood or effect. The goal of Editing for Art is to create a final product that is emotionally impactful. Editing for Art can turn an ordinary video into a work of art.
Editing based on a theme
This kind of editing focuses on themes in the footage that create a more cohesive and engaging story. For example, if a video is being edited about a group of friends going on a camping trip, the editor might look for footage of the friends laughing and joking around, rather than just focusing on the action of setting up camp.
By finding and highlighting these themes, the editor can create a video that is more than just a collection of random footage. Instead, it becomes a story that the viewer can connect with on a deeper level.
Vision mixing refers to the process of combining different video sources into a single image to create engaging, visually compelling, and unique video content. It is mostly used in complex projects that require a lot of attention. One popular technique in vision mixing is called chroma key, which involves superimposing one video over another.
This can be used to create special effects or to simply combine two images into one. Another common technique is called luma keying, which involves using a color matte to select and combine different video sources.
Color correction and color grading
Colour correction is the process of adjusting the colors in a video to match the colors of another video or to achieve a certain look. Colour grading is the process of adjusting the overall color palette of a video to create a certain mood or atmosphere.
Lenght reduction editing
As the name suggests, this type of editing aims to reduce the length of a piece without changing its meaning or harming its quality. It is usually done by cutting out unnecessary words or phrases, rewriting awkward sentences, or condensing information.
In some cases, length reduction editing may also involve cutting out entire sections that are not essential to the overall piece. Length reduction editing is often used when a piece is too long for its desired purpose, such as an article that needs to be shortened to fit in a magazine or a speech that needs to be reduced to fit within a time limit.
Editing to Accentuate the Highlights
The goal of this technique is to make sure that the important points of your video are properly emphasized. You can do this by cutting out unimportant sections, adding music or sound effects to key scenes, and using slow motion or other special effects during important moments. Essentially, you want to make sure that your audience doesn’t miss the important parts of your video, and that they understand why those parts are important.
This type takes a series of photos and combines them into a single video clip including transitions, music, or sound effects. End-of-life photomontages are often used to create montages of memories or to commemorate special events.
Subtitling is the process of adding text to a video. This text can be in the form of captions, which provide a transcript of the audio track, or subtitles, which translate the dialogue into another language.
Subtitling is used to make videos more accessible to deaf and hard-of-hearing viewers, translating foreign-language films, and providing captions for comedy sketches. The process of subtitling generally involves creating a manuscript of the dialogue, timing the text to match the audio track, and then encoding the subtitles into the video file.
When you edit a video, you are working with two main elements: the footage itself and the editing software. Offline editing is the process of editing your footage without having the software open. This means that you can make changes to your project without having to worry about rendering or exporting the file each time.
Offline editing is a great way to save time and keep your project organized. It also allows you to make changes without affecting the quality of the finished video. When you are ready to export your project, you can then switch to online video editing and render the final file.
Online video editing
Online video editing is the process of editing a video file that is stored on a remote server using a web-based interface. Online video editing offers many advantages over traditional editing methods, such as the ability to work with files from anywhere in the world and the ability to collaborate with other editors in real-time. However, online video editing also has some drawbacks, such as the need for a high-speed internet connection and the potential for internet lag.
Live editing allows you to make changes to your video in real-time. This can be useful for making last-minute changes or for experimenting with different looks and effects. Live editing can be done with most video editing software, and it’s a relatively simple process.
To start, simply open your video editing software and import the video you want to edit. Then, make whatever changes you want to the video. Once you’re happy with the results, simply export the video and save it to your computer. Live editing is a great way to get creative with your videos, and it’s also a great way to save time on your edits.
Assemble editing is the most basic type of editing and is often used for straightforward tasks like trimming clips or adding simple transitions. In assemble editing, you simply add the clips you want to use to your timeline in the order you want them to appear. It is typically used for simple projects like home movies or short video clips for social media.
Insertion editing simply means adding new footage to an existing video. This is often done to either replace existing footage or to add new scenes. Insertion editing is a versatile technique that can be used in a variety of ways to create professional-looking videos.
Other types of editing
Compression and bit rate editing are used to reduce the size of your footage. Aspect ratio editing to change the dimensions of your video.
What are some common video editing terms?
There are a variety of terms that are used in video editing. Some of the most common video editing terms are:
Aspect ratio: The aspect ratio is the width-to-height ratio of a video. The most common aspect ratios are 4:3 and 16:9.
Frame rate: The frame rate is the number of frames that are displayed per second. The most common frame rates are 24, 25 and 30.
Interlacing: Interlacing is a video scanning technique that is used to improve the quality of a video.
Non-linear editing: Non-linear editing allows videographers to store and access footage on a computer.
Timecode: Timecode is a numerical code that is used to identify specific points in a video.
Capture: Capturing or ingesting is the first step in the video editing process. It involves importing video footage from a variety of sources, including camcorders, digital cameras and DVDs.
Logging and capturing: Logging and capturing is the process of cataloging and organizing video footage. This can be done manually or with software.
Cutting: Cutting is the process of selecting and removing video footage.
Splice in: Splicing means adding new video footage to an existing video.
Overwrite edit: An overwrite edit replaces existing video footage with new video footage.
Slide (slip) edit: A slide edit is a type of edit that moves existing video footage without removing it.
Roll (trim) edit: A roll edit removes video footage without moving the remaining footage.
Frame: A frame is a single still image in a video.
Frame rate: The frame rate is the number of frames that are displayed per second. The most common frame rates are 24, 25 and 30.
Mark in/out: Marking in and out is the process of adding and removing video footage from a project.
Transition: A transition is a visual effect that is used to move from one scene to another. Transitions can be simple, like a fade-in or fade-out, or more complex, like a dissolve or a wipe.
Keyframe: A keyframe is a frame in a video that contains information about the video, such as the position of an object or the color of a background.
Track: A track is a layer of video that can contain video, audio, or both.
Sequence: A sequence is a collection of video clips that are edited together.
Rendering: Rendering is the process of creating a video file from a sequence of video files.
Compression: Compression is the process of reducing the size of a video file. This can be done with a variety of methods, including codecs and file formats.
Codec: A codec is a type of compression that is used to reduce the size of a video file. The most common codecs are H.264, MPEG-4, and DivX.
Peaking: Peaking means adding visual indicators to a video signal to help identify areas of high contrast.
Waveform monitor: A waveform monitor is a type of display that shows the amplitude of a video signal over time.
Vectorscope: A vectorscope is a type of display that shows the chrominance and luminance of a video signal.
Audio levels: Audio levels are the loudness of an audio signal.
Audio mixer: An audio mixer is an equipment that is used to mix multiple audio signals.
Bings: Bings are a type of audio signal that is used to add special effects to a video.
Foley: Foley is the process of adding sound effects to a video.
ADR: ADR is the process of dubbing dialogue over existing audio or video.
MOS: MOS is a type of video that does not contain audio.
A-roll: An A-roll contains the primary audio and video signals.
B-roll: A B-roll contains supplemental audio and video signals.
JKL editing: JKL editing is a type of video editing that uses the three-point edit system.
Mono versus stereo: Mono audio is a type of audio that uses one channel, while stereo audio is a type of audio that uses two channels.
Sample rate: The sample rate is the number of samples that are taken per second. The most common sample rates are 44.1kHz and 48kHz.
Bit depth: The bit depth is the number of bits that are used to represent each sample. The most common bit depths are 16-bit and 24-bit.
Compression: Compression reduces the size of an audio file. This can be done with a variety of methods, including codecs and file formats.
Audio codec: Audio codec is a compression that is used to reduce the size of an audio file. The most common codecs are MP3 and AAC.
EQ: EQ adjusts the frequencies of an audio signal.
RMS: RMS is a signal that is used to measure the loudness of an audio signal.
Peak: Peak is audio signal that is used to measure the maximum amplitude of an audio signal.
Dynamics: Dynamics are the changes in loudness over time.
Attack: Attack is the amount of time it takes for an audio signal to reach its maximum amplitude.
Decay: Decay is the amount of time it takes for an audio signal to decay from its maximum amplitude.
Sustain: Sustain is the amount of time an audio signal sustains its maximum amplitude.
Release: Release is the amount of time it takes for an audio signal to decay from its sustain level back to its original level.
Modulation: Modulation adds an effect to an audio signal. The most common modulation effects are chorus and reverb.
Chorus: Chorus creates a sense of depth by adding multiple copies of an audio signal with different delay times.
Reverb: Reverb creates a sense of space by adding multiple copies of an audio signal with different decay times.
Time-based effects: Time-based effects change the timing of an audio signal. The most common time-based effects are delay and echo.
Delay: Delay is an effect that creates a repetitive echo by adding a copy of an audio signal with a delay time.
Echo: Echo is an effect that creates a single echo by adding a copy of an audio signal with a delay time.
Pitch-based effects: Pitch-based effects change the pitch of an audio signal. The most common pitch-based effects are pitch shift and vibrato.
Pitch shift: A pitch shift changes the pitch of an audio signal without changing the tempo.
Vibrato: Vibrato is an effect that changes the pitch of an audio signal by oscillating the frequency.
Filters: Filters are used to remove certain frequencies from an audio signal. The most common filters are low-pass filters and high-pass filters.
White balance: White balance is the process of adjusting the colors in a video to make sure that white objects look white.
Color correction: Color correction is the process of adjusting the colors in a video to match a specific color palette.
Color grading: Color grading adjusts the colors in a video to create a specific look or feel.
Hue: Hue is the term used to describe the colors in a video.
Saturation: Saturation describes the intensity of the colors in a video.
Luminance: Luminance describes the brightness of the colors in a video.
Contrast: Contrast is the term used to describe the difference between the lightest and darkest colors in a video.
Gamma correction: Gamma correction is the process of adjusting the brightness of an image to match a specific standard.
Waveform: A waveform is a graphical representation of an audio signal. Waveforms can be used to visualize the amplitude, frequency, and other characteristics of an audio signal.
Frequency: The frequency of an audio signal is the number of times the waveform repeats itself per second.
Vector scope: A vector scope is a type of display that shows the relationship between two signals. Vector scopes are commonly used to adjust the color balance of a video signal.
Videography is an essential marketing strategy in 2022. By fully understanding the video production process, you can create high-quality video content that will help you reach your business goals.
If you need help with any stage of the video production process, don’t hesitate to contact us. Our video production team would be happy to create a video to remember. Vancity.Media is a video production company that takes care of your digital marketing.
What is a video production process?
3+2 stages to make your video process and production easy and enjoyable
The video production process is one of the most important factors to consider when creating a video. It describes all aspects from conception to final distribution. A video production process can broadly be divided into three main categories: pre-production phase, production, and post-production. I’m adding two more categories that don’t fit well into the standard pre and post-production process.
Video is the most effective way to convey any message
Why is video marketing important?
- Video is a versatile and engaging content format that gives your audience a true picture of your brand, business, or service.
- You can convey any message, build trust, evoke emotions and build deep connections with your fans
- A successful video strategy should be your main marketing strategy focus
- More than 50% of consumers want to see videos from brands, more than other types of content
- Video on web/landing sites increases conversion rate by 80%
- 90% of customers say that videos help them make purchasing decisions
- Corporate video production can help businesses to spread awareness of their brand, products and services
Why is the video production process important?
The video production process is important for a number of reasons. Firstly, it ensures that all aspects of the video project are taken into account and considered before production begins. This includes everything from the initial concept and storyboarding, through video editing to the budget and distribution plan.
Secondly, it helps to keep the project on track and within scope, ensuring that deadlines are met and the final video project meets the client’s expectations. Finally, a well-organized and executed video production process can help to save time and money in the long run.
What happens if you lack a good process?
If you don’t have a good video production process in place, it can lead to a number of problems. Firstly, your project may suffer from scope creep, which is when the scope of the project gradually expands beyond what was initially agreed upon. This can cause delays and cost overruns as additional work is required to complete the project.
Secondly, you may find it difficult to keep track of all the different elements of the project, leading to a disorganized and chaotic production process. This can lead to errors and mistakes being made, which can be costly and time-consuming to fix.
Finally, without a clear video production process, it will be difficult to measure your progress and gauge whether or not you are on track to meet your deadlines. This can result in a lot of stress and anxiety for everyone involved in the project.
What are the stages of the video production process?
There are three standard stages of the video production process: pre-production phase, production, and post-production. I’m adding two more stages that don’t fit well into the standard pre-production and post-production process. I call them the business fundamentals stage and the marketing and distribution stage.
Business fundamentals stage. Planning stage.
The business fundamentals stage answers questions about how the video project fits into your larger marketing strategy and video objective. Start by crafting a simple brief or a summary of information that outlines and logically orders key points and that serves as a guide throughout the pre-production and production stage.
First of all, understand who are you making this video for? We are all different and you cannot please everybody with one video. Having a specific target audience and knowing your audience is extremely important.
It will help you keep the focus on who you’re making the video for, what story you need to tell, and how to distribute your video to keep your viewers engaged and excited. Always try to narrow down your viewers to create a more targeted and effective video.
The goal of your video
Then think about what action do you want your audience to take after watching your video? The goal of the video should be very clear from the start. What do you want people to do after watching it? Buy a product, sign up for a service, visit your website, and share the video with their friends?
Without a clear goal, it will be very difficult to measure the success of your video. The goal is tightly connected to the specific Call to Action. Think of an effective way how to build up your story into the final action call to action that you want people to take.
What resources do you have available?
What budget, talents, editors, videographers, animators, and equipment will you have available? This will help you determine the scope and scale of your project. Do you have enough resources to produce the video in-house or do you need to outsource some of the work? It will also help you to choose the type of video you’ll make.
Topic and core message
When you have a clear goal, think of how to achieve this goal with your video. Think of the topic of your video, its core message and what will the viewers get after watching it? What are the key takeaways and what should viewers learn from them?
What type of video do you want to make?
This again depends on the goals of your video and the most effective way to achieve them. Common video types are:
- Explainer Videos
- Testimonial Videos
- Demo Videos
- How-To Videos
- Brand Videos
- Event Videos
- Presentation Videos
- Animation Videos
Publishing and marketing platform
Where do you plan to release your final video? Youtube? Instagram? Is this a standalone video or one in a series? What type of video is it? Who is the video for? Each platform serves a different purpose and different people. If you know your target audience, your goals, and the type of video you’re making, you should have no problem choosing the right platform.
The timeline for your project
How long is the video? This will help you determine the scope of the project and how much work you’ll need to do to meet your deadlines. The best way how to approach a timeline is to set SMART goals. Specific, Measurable, Achievable, Realistic, and Timely. SMART goals will greatly help you to manage and complete your goals.
Now that you know what you consider success and how to achieve it, you need to understand how to measure it. SMART goals can help you here again. As we discussed earlier, your video should have a goal. Clicking the call to action? Sharing the video? Whatever that is, know it, know the metrics that represent this goal, and measure these metrics.
After you have all the business fundamentals in place, it’s time to develop the concept for your video strategy and begin to plan and prepare for the pre production process.
Start by developing a story. Blog on how to develop a great story is coming soon
Continue by writing your script
Use the traditional 2 column script writing method. Write your audio in the left column. Insert matching visual ideas in the right column. State the purpose of the video near the beginning.
Language should be relaxed and clear. Stay simple and avoid complex speech and jargon. Keep sentences short and crisp. Write in the first person. Use gestures and visual language.
Write the script the way you want your video subject to speak. Write for your audience and the platform where they are. Keep your target audience in mind. Script every single word to keep the communication clear.
If you practice your script and if you accidentally say a line that is different from the script, think about why and consider rewriting it to a more natural flow.
350 words are equivalent to a 2-minute video. Keep that in mind to keep the proper lenght of your video
Create a storyboard
A storyboard is a tool that filmmakers, video producers, and animators use to plan out and communicate their ideas for a project. It’s like a comic book version of a film or animation and is made up of a sequence of drawings, with notes about what is happening in each scene.
Creating a storyboard can help you to visualize your ideas, figure out what shots you need, and to work out any potential problems with your project before you start filming or animating. You can simply write your storyboard down in a paper notebook or use any suitable software.
Begin by sketching out each scene in your project, using as much detail as you can. Write down what is happening in each scene and what the characters are doing and talking about. Include notes about camera angles, special effects, locations, and anything else that you think is important.
Once you have your storyboard ready, start gathering the video team, and talents (actors), scout for suitable locations, gather your video equipment and schedule your shoot. Organize pre-production meetings, site visits and start preparing for the actual production phase.
The production phase is filmmaking where all the actual shooting takes place. It involves setting up the video, lighting, and sound equipment, and shooting all the raw materials for A and B roll footage. It is the most expensive and time-consuming phase of making a video. During the production phase, the director is responsible for making sure that the film’s vision is realized on screen.
The director works with the cast and crew to plan out each scene, decide on the camera angles and shots, and make sure that the actors are performing their scenes correctly. The director also has to worry about the film’s budget and schedule, making sure that the film stays on track and on budget.
Post-production: The video editing process
Post-production is the phase where you organize and video edit the actual raw footage from the production stage. The most important tasks for video editors are visual effects and audio effects. Some of the common visual effects are 3D animation, color correction and compositing.
Audio effects include adding music to set the tone and mood to keep viewers attention. Foley, which is the recreation of everyday sounds, and ADR or Automated Dialogue Replacement, which is the process of dubbing in new dialogue to replace unusable audio from the production stage. If the video requires it, add voiceover to make your content more relatable, emotional, and fluid.
After the visual and audio effects have been added, the video editor will also create the movie’s title sequence and credits. Once all of the post-production work is finished, the video is ready to be released which leads us to the last stage
Marketing and video distribution
You have already chosen the platforms where you want to distribute your video content. Now it’s time to start creating the marketing materials such as trailers, posters, and social media posts for your finished video.
You can also distribute your video through paid advertising on platforms like YouTube and Google. Finally, don’t forget to track your video’s analytics so you can see how well it is performing and make changes if necessary. Some of the metrics that you can measure the success of your video are:
Who watches your video? How long have they watched it? How many times did they watch it? How effective is your video Call to action? View count, Play rate, Social sharing, and comments, How many times was the video played entirely?
Videography is an essential marketing strategy in 2022. By fully understanding the video production process, you can create high-quality video content that will help you reach your business goals.
If you need help with any stage of the video production process, don’t hesitate to contact us. Our video production team would be happy to create a video to remember. Vancity. Media is a video production company that takes care of your digital marketing.
Corporate video production
There’s no doubt that corporate videography is on the rise. In a world where online video is becoming increasingly popular, businesses are realizing that they need to create videos to promote and market their products and services.
But what does it take to produce a high-quality corporate video? And how can you make sure that your video stands out from the competition? In this blog post, we’ll explore how can corporate video production companies help you, and we’ll offer some tips for making your videos as effective as possible. Stay tuned!
Introduce your company, increase sales and connect with your wider audience. Take advantage of a growing popularity of video production.
What is a corporate video?
A corporate video is a film or video that usually promotes a company, its products, or its services. Corporate videos are typically created by professional corporate video production companies, and they can be used for a variety of purposes, such as marketing campaigns, investor relations, employee training, and more.
What are the benefits of corporate video production?
If you’re looking to boost your sales and conversions, corporate video production can be a great way to do it. A well-made corporate video can introduce your company and its products or services to a wider audience, and it can prompt viewers to take action.
In fact, 96% of consumers say they’ve watched an explainer video to learn more about a product or service. And even more importantly, 73% of those surveyed said they were more likely to purchase a product or service after watching a video about it. So if you’re looking to increase your sales, a corporate video could be just what you need.
Connect with your employees, clients, and partners
By sharing your company’s story and values, you can create a deeper connection with those who matter most to your business. And by showcasing your products and services in action, you can give your employees, clients, and partners a better understanding of what you do and how you do it. Ultimately, this can lead to stronger relationships and a more loyal customer base.
Build trust with your audience
In today’s world, consumers are bombarded with marketing messages from all sides. As a result, it can be difficult to build trust with your audience. But a corporate video can help you cut through the noise and establish trust with your viewers. By sharing your company’s story and values, you can show that you’re more than just a business – you’re a team of people who are passionate about what you do. And by showcasing your products and services in action, you can give your audience confidence that they’re making a wise investment.
Engage your audience and keep them coming back for more
By sharing interesting stories and insights, you can keep your viewers engaged from start to finish. And by including a call to action, you can prompt your viewers to take the next step, whether it’s visiting your website, subscribing to your blog, or making a purchase.
Increase your return on investment (ROI).
When done right, corporate videos can offer an impressive return on investment. In fact, one study found that businesses who use video enjoy an ROI of 49%, on average. So if you’re looking to invest in your business, corporate video production could be a great way to do it.
Types of corporate video
Marketing ads and commercials
These types of videos can be used to increase brand awareness, drive traffic to your website, and generate leads and sales. And with the help of a professional video production company, you can create an ad or commercial that’s both creative and effective.
Product promotional video
Product promos are an excellent way to showcase your products or services in action. These types of videos can help you demonstrate what your products or services can do, and how they can benefit your audience. And by featuring customer testimonials, you can show that your products or services are the real deal.
If you’re looking to build trust with your audience, customer video testimonials are a great way to do it. These types of videos feature real customers sharing their honest opinions about your products or services. And because they’re coming from a place of experience, testimonials can be some of the most powerful marketing tools at your disposal.
Feature real-world examples of how your products or services have helped solve a problem or overcome a challenge. And by sharing these stories, you can build trust and credibility with your audience.
A business story is a great way to connect with your audience on a personal level. By sharing the backstory of your business – how it started, what it’s all about, and where it’s going – you can show that you’re more than just a company; you’re a team of people who are passionate about what you do.
Show your audience how to use your products or services, and how to get the most out of them. And by providing this information, you can build trust and credibility with your audience.
Social media videos
Social media videos are a great way to connect with your audience on a more personal level. Share behind-the-scenes footage, showcase customer testimonials, or provide an inside look at your company. And by sharing this type of content, you can build trust and credibility with your audience.S
Show potential employees what it’s like to work at your company, and why it’s a great place to work. And by sharing this type of information, you can attract the best and brightest to your team.
What is the corporate video production process?
There are a few things to keep in mind when filming a corporate video. First, you’ll want to make sure you have a clear understanding of your goals and objectives. What are you trying to achieve with your video?
Secondly, you should have a complete understanding of the company, services, product, branding, and target audience.
Once you know this, you can start to put together a plan. This plan should include everything from the story you want to tell to the shots you need to get.
Once you have a plan in place, it’s time to start filming. This is where a professional video production company can be a huge help. They can handle everything from setting up the equipment to capturing the footage you need. And because they’re experienced in this type of work, they can help you avoid common mistakes that can ruin your video.
Once the filming is complete, it’s time to edit the footage and add any finishing touches. This is where a professional video editor can be a big help. They’ll take all of the footage you’ve captured and turn it into a cohesive, polished video that achieves your goals.
Read our blog on the video production process to learn more about making great videos.
The do's and don'ts of corporate video production
The first step in any videography production is generating ideas. This is where you’ll sit down and brainstorm what kind of video you want to make. Do you want to promote a product or service? Showcase a testimonial? Tell the story of your company? Once you have an idea of what you want to do, you can start to flesh it out and develop a treatment.
Research your audience
Before you start production, it’s important to do your research and understand your target audience. Who are you making this video for? What are their needs and wants? What will resonate with them? By understanding your audience, you can make sure your video hits the mark.
Research the industry
It’s also important to research the industry you’re in. What are the trends? What are your competitors doing? This research will help you make sure your video is fresh and on-trend.
Create a treatment
Once you have your ideas in place, it’s time to start putting together a treatment. This document should include everything from the story you want to tell to the shots you need to get. It will be your roadmap during production, so make sure it’s complete and thorough.
Develop script and storyboard
The next step is to develop a script and storyboard for your video. This will help you plan out your shots and figure out what kind of footage you need to capture.
Find out what the client wants and needs
I find that a major problem with most marketers is they offer their services without really understanding what their clients’ goals and problems are. The first task of businesses should be understanding the overall goal of their clients. Find out what they want and offer them what they need. Ask a lot of questions and let your clients talk about their goals and their problems. You will show empathy and interest in the client, not just a desire to push your product and service.
Be clear about the budget
Give your clients a complete understanding of the services, expectations, and cost. Don’t just give a price for one service. List everything you’ll do and give a separate quote so clients know exactly where they spend their money
Hire the crew and talent
depending on the size of the project, you might need extra staff to help with the workload. Plan well ahead to have all the production staff and talents available for the shoot. Include these in your contract. It takes a lot of resources and effort to get everything together for the shooting day so you cannot afford to lose someone.
Plan and prepare
List all your equipment, book locations, and make sure that everybody understands their roles. Don’t leave anything to coincidence. The better you plan, the smoother the video production process will be.
Shoot like a pro
Don’t rely on post-production to fix your shots. Have a well-written script and follow it. You shouldn’t be thinking of what to shoot on the set.
Back up your media
This should go without saying. Have backup tapes or use any of the available cloud solutions. Imagine having perfect shots but losing to such a mistake. It would be crazy to destroy your reputation with such a thing.
Shoot enough B-roll
It is said that a good videographer should be able to tell the story just with B-roll. Have B-roll ideas ready and shoot as much as you can.
Edit to perfection
This is where you put all the pieces together and make a great story. The video editing process is crucial to the success of your video.
Don’t use the wrong music
Use music that complements the video’s mood. Is it happy? Sad? Intense? Once you’ve identified the mood, you can start to look for music that will complement it.
Use style guide for graphics and titles
The style guide is important for maintaining the branding of your video. Make sure the colors, fonts, and overall look of the video match the style of your company.
Keep the right pacing
Pacing is key to keeping your viewers’ attention. If your video is too slow, people will get bored and stop watching. On the other hand, if it’s too fast, they’ll miss important information. Find a happy medium and keep the video moving but rather make it fast than boring.
Subtitles are important for two reasons. First, they make your video accessible to a wider audience. Second, they help people understand your video if they’re watching it without sound.